# Adjust Subscription Prices

## Why & When need adjust subscription prices?

Situations that may necessitate a subscription price adjustment include the following:

1. **Increased Operational Costs**: When the costs of running your business, such as production, technology maintenance, or personnel expenses, rise significantly, a pricing adjustment may be required to maintain profitability.
2. **Enhanced Features or Services**: If you’ve added new features, improved existing ones, or expanded the value of your subscription package, updating the price can reflect the elevated quality and offerings.
3. **Market Positioning**: Adjusting prices may help align your product competitively within the market, whether to match industry standards, outprice competitors, or reposition your brand as a premium option.
4. **Inflation and Economic Factors**: Economic changes, such as inflation or currency fluctuations, might necessitate a review of your pricing policy to ensure financial sustainability.
5. **Changes in Business Strategy**: If you are switching to a different subscription model (e.g., from a flat fee to a tiered pricing structure) or targeting a new audience segment, pricing adjustments may be essential.
6. **Customer Acquisition Goals**: Lowering prices temporarily during promotions or raising prices to establish exclusivity could be strategic moves to attract or retain certain customer demographics.
7. **Compliance with Regulations**: Changes in tax laws, compliance requirements, or regional pricing regulations may lead to modifications in subscription pricing to stay within legal boundaries.

Price adjustments should be thoughtfully determined to balance customer satisfaction, market competitiveness, and your company’s revenue goals. Clear communication with customers, emphasizing the value they receive, is key when implementing these changes.

## How to adjust the subscription prices?

To modify subscription pricing, below are one the best practice:

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<summary>Step1: Update the subscription products prices?</summary>

The alteration in the product's pricing will have no impact on the existing subscription.

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<summary>Step2: Accept subscriptions from new customers</summary>

Once the subscription product price has been adjusted, users navigating to the checkout page to activate their subscription will encounter the updated subscription price.

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<summary>Step3: Update the old subscriptions prices</summary>

Upon reaching a mutual agreement with the user and providing ample advance notice, merchants may adjust the prices of past subscriptions directly via the dashboard or execute bulk modifications through the API.

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